Ident Workshop (Graphics Identity)

I took all the skills I had learnt from the after effects workshops and began making an original piece myself. We started looking at Graphic Idents which are little animations/logos which are used by company's in their videos to give it a brand and identity. I wanted to create one so I decided to do one for the Tat Modern. I decided I wanted to keep it simple working with basic shapes but I would then animate these shapes in interesting ways through rotation and scale etc. Here is what I came up with:


I am really happy with what I have made because I have taken all the skills I have been taught and used them in an original way. I feel like this Ident works well because it has a lot of movement and is fun. However the only downfall might be that it may come across as a bit too childish for the Tate Modern because of the use of a smiley face at the end. Next time I need to focus a lot more on the brand itself.